In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address these pressing issues, an urgent need for transformative solutions that promote sustainability and resilience in agriculture. Emerging Technologies and Marketing Strategies for Sustainable Agriculture offers a compelling solution to the agricultural industry’s challenges. The book demonstrates the transformative power of sustainable agriculture and marketing by showcasing inspiring case studies and innovative approaches worldwide. It provides practical insights and strategies for creating a more sustainable and resilient food system, empowering farmers, policymakers, educators, and consumers to make informed decisions and take action towards a more sustainable future. Through its rigorous analysis and evidence-based approach, Emerging Technologies and Marketing Strategies for Sustainable Agriculture challenges conventional practices and stimulates critical thinking within the research community. The book is a valuable resource for researchers, scholars, and students interested in exploring the complex dynamics of agriculture, marketing, and sustainability by bridging the gap between academic research and practical applications. It fosters interdisciplinary dialogue, inspires further research and collaboration, and offers a roadmap for building a more sustainable and equitable food system for future generations.
Author Biography
Jabulani Garwi is an academic researcher, diplomat, and development practitioner specialising in sustainable development and African rural studies. With a strong interdisciplinary background, he holds a Bachelor of Arts Honours degree in Economic History from the University of Zimbabwe, a Master of Arts degree in Development Studies from the Midlands State University, and a Doctor of Philosophy degree in Sustainable Agriculture from the University of the Free State, South Africa. Dr. Garwi's research spans various critical areas including rural development, livelihoods, poverty dynamics, agrarian systems, food security, and the interplay between climate change and agriculture. His expertise also extends to contract farming, a vital mechanism for connecting smallholder farmers to agribusinesses and improving their market access and resource availability. Through his academic work, Dr. Garwi has made contributions to the field, publishing scholarly articles, participating in international conferences, and engaging in policy dialogues with governmental and non-governmental stakeholders. His research offers valuable insights and evidence-based recommendations, informing decision-making, shaping policy frameworks, and facilitating effective interventions for inclusive and sustainable development in rural Africa. Dr. Garwi's commitment to bridging the gap between academia and practice is evident through his active involvement in diplomatic and development initiatives. Reason Masengu holds the position of Senior Lecturer of Marketing in the Department of Business Management at Middle East College, located in Muscat, Oman. In this role, he imparts knowledge in courses such as Global Marketing, Marketing Management, Digital Marketing, and other subjects pertaining to the business management domain. He undertakes various responsibilities, including student counseling, developing curricula, ensuring quality standards, and facilitating teaching and learning activities. Reason holds the distinction of being a Fellow of the Chartered Institute of Marketing, a Senior Member of the Marketers Association of Zimbabwe, and a Professional Member of the Australian Marketing Institute. As an ardent researcher in the fields of marketing, logistics, and supply management, he has acquired international exposure in administering research grants. Option Takunda Chiwaridzo is currently a 4th year PhD student at the University of Science and Technology in Beijing, China. He holds a Masters degree in Business Management and Corporate Governance from Midlands State University in Zimbabwe. For the past 8 years, Mr. Chiwaridzo has worked at the Ministry on SMEs in Zimbabwe. He has also been a part-time lecturer for 4 years at the Izeikel Guti University in Zimbabwe. Originally from Zimbabwe, Mr. Chiwaridzo moved to China to pursue his doctoral studies and research in Business Administration. His work focuses on tourism marketing, nation branding, energy sustainability and efficiency. In his free time, Mr. Chiwaridzo enjoys reading, writing, playing and watching soccer. With his advanced education, teaching experience, and background working in the public sector, Mr. Chiwaridzo is well-positioned to make valuable contributions in his field.
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