Field, Fork, Fashion: Bullock 374 and a journey into sustainable design

‘The idea that fashion is grown and comes from a farm always surprises people as we are so disconnected from where the things we wear come from. So, this wonderful project and book, executed with great charm and creativity, is an important message.’ Anya Hindmarch ‘Alice has conjured a fire inside my belly with her book. I'm pulling out and questioning every garment in my wardrobe, asking myself why it's not made from natural fibres. Her words, her methods and her ideology all have meaning and spirit threaded through them so deeply you can't stop yourself being drawn into her world. The fashion industry better watch out, they have a hurricane coming their way.’ Zoë Colville, farmer and author of The Chief Shepherdess  ‘Alice’s dedication to her art takes her to realms where few artists would go; seeing an animal through its life, building relationships with it, before butchering it and turning each part into something of extraordinary value. At times grotesque, we’re nevertheless taken on a journey where it transcends to a thing of pure beauty. We all need to look through her eyes in order to understand what it takes to find a respectable, renewable and sustainable future. ’ Gizzi Erskine, chef, food writer and author of Restore ‘Sometimes the best innovation is about looking back to move forward. Alice’s work epitomises this concept: the way that she unravels past processes in order to understand how things were made before industrialisation is truly an exploration of what fashion could become, just as much as what fashion was. Fashion should not anymore be just about products, we have too many products and we have lost sight as to how they are made and by whom. Fashion should be about its processes just as much. We should be able to choose what we wear not just because of what it looks like, but because of what it went through. We should choose to wear things of minimum environmental impact and maximum storytelling potential. Fashion should be an exploration of our soil, nature, instincts and capabilities. Alice’s work is incredibly original because it takes into account all of the above, from both a creative design and a philosophical perspective.’  Orsola de Castro, co-founder of Fashion Revolution and author of Loved Clothes Last ‘I consider it an absolute privilege to have first met Alice Robinson a few weeks after she caused a storm feeding the fashion world her sheep. Meeting Malcolm the farmer was the catalyst that such a genuine and driven person needed to connect farming and fashion in a way that can make both industries proud. I’m lucky to count some of the country's most innovative chefs and farmers as friends. I can honestly say Alice will make the most impact with this illustrious bunch. Rebooting the UK leather supply chain is actually a near-impossible task. But by the last page you will, like me, think she just might do it.’ Matt Chatfield, farmer and founder of The Cornwall Project